Débora P. Oliveira

Data Analyst @TOTVS

Sao Paulo, BR

Data Visualization & Analytics: Development analytics dashboards using GoodData, integrating with major TOTVS ERP systems (Protheus, RM, and Datasul). Maintained ETL processes (CloudConnect) and delivered data-driven insights aligned with key client strategic values.User Empowerment & Training: Created engaging content, presentations, and training programs to educate clients on data interpretation, report handling, and hypothesis generation, fostering a data-driven decision-making culture.Implementation: Managed product activation via Jira and Google Sheets, implementing continuous improvement throughout the entire project lifecycle (from conception to delivery and onboarding). Focused on optimizing the customer experience while adhering to best practices and ensuring continuous value generation.Automations: Developed scripts using Javascript, Python, and APIs to automate internal processes and tasks, optimizing delivery efficiency, quality, and strategic focus.Predictive Churn Analysis: Developed MAQL metrics and strategies to monitor customer lifecycle and behavior within Empodera. Leveraged behavioral data to identify patterns, trends, and opportunities, prioritizing customer success (CS/CX).Data & AI Culture Advocate: Promoted the understanding and application of AI tools, productivity methodologies, and data-driven operational strategies, both internally and with clients and stakeholders.Technical Support: Provided Tier 1, 2, and 3 technical support to clients via Zendesk, including managing and creating official product documentation.