Débora Neves

Product Designer @Avenue

I work in the B2B segment, managing an investment platform used by different profiles of financial advisors- I work across all project stages, from discovery to delivery, ensuring a comprehensive Product Design process- I define short- and long-term strategies in partnership with the product triad, aligning business goals, technology, and user experience- I lead discovery processes, conducting analysis and synthesis of information based on quantitative data and qualitative research- I develop solutions that balance customer needs with strategic business objectives, always focusing on UX and UI- I create consistent and scalable prototypes, actively contributing to the evolution and maintenance of the Design System- I actively participate in design and product ceremonies, such as process reviews, retrospectives, and refinements, fostering alignment and continuous improvement.