Debora P Atalla
Director @Luxepack
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WORK HISTORY
Director @Luxepack
Paris, FR
Global portfolio of five premium packaging events: Monaco, New York, Los Angeles, Shanghai & Paris.• Lead the global strategic product 5-year plan, brand strategy and PR for the LUXE PACK, ensuring consistency and impact across 5 international events.• Own CRM and ABM strategy, supporting sales with segmentation, nurturing, reactivation, and account scoring to drive exhibitor retention and high-value visitor growth.• Oversee digital acquisition (SEA, SEM, SEO, Social Media) with strong performance results: CTR up +66% vs 2024, driven by stronger creative and improved audience targeting
EDUCATION
FGV - Fundação Getulio Vargas
Post Graduation, Business
ESPM
bacharel, Marketing
ESPM
Master 2 (M2), International Marketing
McGill University
Master 2 (M2), Global Branding, Cross-Cultural
ABOUT DEBORA P ATALLA
My work sits at the intersection of business strategy, cultural insight, and aesthetic intelligence. I’m interested in how ideas behave in the real world—what shapes them, what elevates them, and what allows them to endure.For nearly a decade, I’ve interpreted the cultural expectations of UHNW and global audiences, designing narrative-driven experience strategies that strengthen emotional engagement and loyalty across LATAM, the US, and Europe.I help teams cut through noise, understand context, and refine their thinking so strategic choices become clearer and more intentional. To me, strategy is as much about editing as vision: removing what distracts, strengthening what matters, and building systems capable of sustaining ambition.If you’re exploring new directions or rethinking familiar ones, I’m always open to thoughtful, meaningful dialogue.
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