Deanna Dee Roberts

About Deanna Dee Roberts

I am a highly motivated, sales and customer management driven executive with over 26 years in the marketing and advertising business. I have had a very successful career in the radio and advertising business I am always curious about other industries and how they work.Specialties: Relationship Selling, Customer Service, Detail Oriented, Number Crunching, Goal Setting, Leader, Digital Media, Sales Training, Mentoring, Sales Management, Forecasting

Experience

1. Director of Sales

   CUMULUS MEDIA

   Feb 2018 — Present · Chattanooga, TN, US

   Driving Revenue Growth Through Strategic Leadership in Radio & Digital AdvertisingAs Director of Sales, I lead the development, execution, and optimization of all sales initiatives across our radio and digital platforms. I’m focused on delivering innovative, results-driven solutions that meet the evolving marketing needs of our clients while creating new revenue opportunities for our team. I design and implement strategic sales packages tailored to both traditional and digital media, ensuring alignment with client goals and market trends.🤝 I coach and support a team of 10 sales professionals, fostering a collaborative and high-performance culture focused on growth, accountability, and client success. I also work closely with our programming team to develop promotional campaigns that drive engagement and deliver value across departments.My approach combines strategic thinking, hands-on leadership, and a passion for helping businesses thrive through effective marketing.

Education

• The University of Tennessee at Chattanooga

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

  1996 — 2000

• Hixson High School

  Public Relations, Advertising, and Applied Communication

  1992 — 1996