Deana Daniels Sparling
Library evangelist / attorney / information industry expert
- Role
- Senior Director, Lexisnexis Digital Solutions and Alliance Partnerships at LexisNexis
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Deana Daniels Sparling
Information industry and library services expert, recognized for strategic innovation, program management, research instruction experience and strong relationships throughout the legal and library communities.Areas of expertise include-Academic and Professional Instruction and Support -Complex Project Management-Legal Industry Expertise-Digital/Library Transformation and Library Services Promotion-Strategic/Marketing Planning
Experience
Senior Director, Lexisnexis Digital Solutions and Alliance Partnerships
Apr 2017 — Present · New York, NY, US
Lead all aspects of eBook, eLibrary and eCommerce programs as well as publishing alliance partnerships. Frequent speaker on research instruction, law library programs and digital transformation trends at regional and national events.AALL News Release - Achievements in Law Librarianship (May 13, 2020): LexisNexis News Release - LexisNexis Digital Library Wins AALL\'s 2020 New Product Award (May 13, 2020): & y=2020LexisNexis News Release - LexisNexis Launches New Digital Library Experience in Partnership with OverDrive (January 30, 2020):
Education
Miami University
B.A., Diplomacy & Foreign Affairs/Russian language
1987 — 1991
University of South Florida
Masters of Library and Information Science
2015 — 2017
University of Dayton School of Law
J.D., Law
1991 — 1994
Skills
- Product Development
- Analysis
- Leadership
- Marketing
- Strategic Planning
- Program Management
- Publishing
- Account Management
- Product Management
- Competitive Analysis
- Process Improvement
- Customer Relationship Management (Crm)
- Analytics
- Go-to-Market Strategy
- Crm
- Saas
- Market Planning
- Training
- Business Development
- Lead Generation
- Advertising
- Strategic Partnerships
- Management
- Strategy
- Marketing Strategy
- Business Intelligence
- Integration
- Direct Marketing
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