David Marshall

Senior Director, Product Management @Dun & Bradstreet

London, GB

At D&B, I am responsible for defining the overall strategy and driving the execution of all product and go‑to‑market initiatives. This includes shaping the long‑term vision and strategic direction of the product portfolio to ensure alignment with customer needs, emerging market trends, and business growth objectives.Since joining D&B, my focus has been to accelerate innovation and deliver products that address the diverse needs of our customers—from e‑commerce solutions for small businesses to enterprise‑grade offerings for large corporates. This includes the successful delivery of several credit and fraud products and services into the European market, strengthening our regional proposition and expanding customer value.I introduced new methodologies to deepen our understanding of user and customer requirements through research, customer feedback, and data‑driven insights. Central to this has been working collaboratively with cross‑functional teams across the European region to ensure alignment, shared ownership, and seamless execution.I also lead thought‑leadership efforts across the product portfolio, shaping our market positioning through customer‑focused initiatives, industry engagement, and strategic storytelling. This includes driving programmes that educate customers and reinforce D&B’s position as a leader in data, analytics, and decisioning solutions.Key achievements include the successful launch of multiple credit and fraud products across major European markets; the development of a strengthened, customer‑aligned product strategy and roadmap; the introduction of new research practices and data‑driven frameworks that improved product lifecycle management; and the creation of strong cross‑regional collaboration models that enhanced execution and consistency. These efforts, combined with leading customer‑centric thought‑leadership initiatives, have elevated our market presence, improved customer engagement, and delivered measurable commercial impact.