David Wagner
Associate Manager, Digital Marketing @Newell Brands
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WORK HISTORY
Associate Manager, Digital Marketing @Newell Brands
Chicago, IL, US
Driving full-funnel Amazon marketing for Newell Brands, including Sharpie, Coleman, Contigo, Elmers, Prismacolor, and DYMO. Manage multi-million-dollar campaigns that deliver billions of impressions, millions of clicks, and strong year-over-year eCommerce growth. Plan and optimize across Search, Display, Streaming TV, and high-impact placements, turning analytics into actionable growth strategies while partnering with Sales, Brand, Creative, and agency teams to refine messaging and maximize ROI.
EDUCATION
Michigan State University - Eli Broad College of Business
Master’s in Business, Marketing Research MS
Michigan State University
Bachelor of Arts - BA, Marketing
SKILLS
ABOUT DAVID WAGNER
Digital marketing strategist driving Amazon retail media performance across Newell’s Writing segment. I collaborate on investment strategy, creative direction, and performance optimization for Sharpie, Paper Mate, Expo, Prismacolor, and DYMO, helping deliver profitable growth through disciplined experimentation and commercially grounded media execution.With a foundation in Marketing Research and 5+ years spanning Brand and Digital Marketing, I translate data into action by aligning analytics, creative, and investment decisions to drive scalable commercial impact.Detroit native. Michigan State alum.Retail Media Amazon · Full Funnel Strategy · Performance Marketing · eCommerce Growth · Media Investment and Budget Allocation · Creative Testing and Optimization · Marketing Analytics · Integrated Marketing · Test and Learn Frameworks · Agency Collaboration · Incremental Revenue Growth
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