David Goodloe
Temu - Senior Manager, Brand Protection
- Role
- Senior Manager, Brand Protection at Temu
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About David Goodloe
Mission StatementAs a Program Manager, I leverage deep expertise in consumer-regulated Brand Protection to design and lead programs across manufacturing, supply chain security, e-commerce, sales, marketing, social media, domain management, and investigative functions. My focus is on developing and executing compliant Brand Protection strategies that mitigate counterfeiting and product diversion risks. I build strong relationships with internal and external stakeholders—including brands, law enforcement agencies, e-commerce platforms, investigators, business unit leaders, and professional associations—to protect brand integrity across industries such as action sports, firearms, OEM automotive, and digital commerce.Areas of Expertise• Brand Protection Program Strategy & Management• Anti-Counterfeiting & Anti-Diversion (Gray Market) Enforcement• Intellectual Property Protection (Trademarks, Copyrights, Patents, Domains)• Brand Governance, Policy, and Procedure Implementation• Enterprise-Wide Cross-Functional Collaboration• Regulatory Compliance with U.S. Federal Agencies• Brand Protection Training (Internal & External)• Global Law Enforcement and Industry Partnerships• Covert Investigations & Compliance-Based Case Management• Blockchain & Cryptocurrency
Experience
Senior Manager, Brand Protection
Jul 2025 — Present
Education
Portland State University
Bachelors of Science, Criminal Justice
University of California, Berkeley, Haas School of Business
Certificate Executive Education, Blockchain: Technologies & Applications for Business
2019
WIPO – World Intellectual Property Organization
General Course on Intellectual Property Certificate
2013
Michigan State University
Professional Certificate, Anti-Counterfeiting and Product Protection
2018 — 2019
Skills
- Intellectual Property Enforcement
- Intellectual Property
- Private Investigations
- Corporate Security
- Protection
- Internal Investigations
- Law Enforcement
- Security
- Internet Investigations
- Firearms
- Enforcement
- Security Management
- Surveillance
- Investigation
- Fraud
- Security Operations
- Crisis Management
- Physical Security
- Risk Assessment
- Access Control
- Cctv
- Executive Protection
- Policy
- Loss Prevention
- Weapons
- Intelligence Analysis
- Crime Prevention
- Evidence
- Security Training
- Enhanced Investigations
- Firearms Handling
- Management
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