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David Goodloe
Senior Manager, Brand Protection @Temu
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WORK HISTORY
Senior Manager, Brand Protection @Temu
EDUCATION
Portland State University
Bachelors of Science, Criminal Justice
University of California, Berkeley, Haas School of Business
Certificate Executive Education, Blockchain: Technologies & Applications for Business
WIPO – World Intellectual Property Organization
General Course on Intellectual Property Certificate
Michigan State University
Professional Certificate, Anti-Counterfeiting and Product Protection
SKILLS
ABOUT DAVID GOODLOE
Mission StatementAs a Program Manager, I leverage deep expertise in consumer-regulated Brand Protection to design and lead programs across manufacturing, supply chain security, e-commerce, sales, marketing, social media, domain management, and investigative functions. My focus is on developing and executing compliant Brand Protection strategies that mitigate counterfeiting and product diversion risks. I build strong relationships with internal and external stakeholders—including brands, law enforcement agencies, e-commerce platforms, investigators, business unit leaders, and professional associations—to protect brand integrity across industries such as action sports, firearms, OEM automotive, and digital commerce.Areas of Expertise• Brand Protection Program Strategy & Management• Anti-Counterfeiting & Anti-Diversion (Gray Market) Enforcement• Intellectual Property Protection (Trademarks, Copyrights, Patents, Domains)• Brand Governance, Policy, and Procedure Implementation• Enterprise-Wide Cross-Functional Collaboration• Regulatory Compliance with U.S. Federal Agencies• Brand Protection Training (Internal & External)• Global Law Enforcement and Industry Partnerships• Covert Investigations & Compliance-Based Case Management• Blockchain & Cryptocurrency
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