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Current company The Lumistella Company
Consumer Goods · 121 employees · Founded 2005 · Atlanta, Georgia, United States
The Lumistella Company is a family-owned global IP company where the magic of Christmas thrives year-round. Headquartered in Atlanta, Georgia, we are home to The Elf on the Shelf® Santaverse™, the official source for stories from the enchanted world of Santa Claus.
Our portfolio includes The Elf on the Shelf®, Elf Pets®, Elf Mates®, Noorah®, SnoBiggie™, and more—beloved brands embraced worldwide for holiday and year-round joy. Through consumer products, brand experiences, publishing, entertainment content and our production arm, Scout Elf Productions, we bring Santa’s North Pole to life for families everywhere.
We partner with leading studios, agencies, publishers, licensees, and entertainment companies to expand the reach of our magical universe. Guided by our core values, Family Focus, Integrity, Respect and Excellence (F.I.R.E.), we foster a creative, fast-paced culture where innovation and storytelling flourish.
Join us as we continue to share new expressions of Santa’s timeless traditions and deliver joyful experiences that inspire believers of all ages.