David Krauth

About David Krauth

I’m a senior sales leader driven to elevate both people and performance — combining the rigor of Sandler, the transformative potential of AI-assisted selling, and the grit that comes from a decade as an entrepreneur and owner-operator.Most recently at KCF Technologies, I lead a 7-person commercial team selling AI-powered machine health and analytics solutions. Over the last two years we’ve grown ARR more than 7% annually and increased sales by over 15%, added 6 new Fortune 500 customers, 30+ additional logos, and over 60 new sites. In my prior role leading the metals segment, I drove a 70% increase in sensor sales and an 80% increase in revenue, including a $3.5M three-year agreement with the largest titanium producer in the U.S. and the expansion of a 50-sensor pilot into a 650-sensor, three-plant deployment.Day to day, my team helps customers reduce downtime and optimize performance through predictive maintenance and industrial IoT solutions. We leverage AI tools to sharpen every stage of the sales process — from prospecting and discovery to solution design, executive alignment, and expansion.Before KCF, I spent ten years running my own restaurant business. Owning the P&L, hiring and developing teams from scratch, and building loyal customers in a competitive environment hardened a few muscles I still rely on today: accountability, adaptability, and a bias for action.As a leader, I’m intentional about structure and development: weekly 1:1s tailored to each rep, Monday meetings with clear agendas and themes, and a sales methodology grounded in Sandler and sharpened with AI-driven call reviews. I care about forecast accuracy, opportunity selection, and funnel hygiene — but just as much about making sure people feel coached, not inspected.

Experience

1. Senior Director of Sales, Manufacturing

   KCF Technologies, Inc.

   Nov 2023 — Present

   As Senior Director of Sales, I lead KCF’s commercial team focused on AI-powered machine health and analytics solutions for industrial customers. My role blends revenue ownership, GTM strategy, and hands-on coaching to help the team win complex enterprise deals and turn pilots into scalable deployments.Lead a 7-person commercial team (NSMs, inside sales, regional support) responsible for new business, expansions, and renewals across key segments.Over the last two years, drove 7%+ annual ARR growth and a 15%+ increase in sales, adding 6 new Fortune 500 customers, 30+ additional logos, and 60+ new sites.Partner cross-functionally with Product, Tech Ops, Field Services, Engineering, and Customer Success to align go-to-market strategy with deployment quality and long-term customer outcomes.Implement and reinforce a Sandler-based, AI-assisted sales methodology, using call intelligence and deal reviews to improve discovery, qualification, and close rates.Run structured Monday sales meetings with clear agendas and themes, and conduct weekly 1:1s tailored to each rep to drive accountability, skill development, and forecast accuracy.Own the division strategy, revenue targets, budget, and staffing plan, ensuring coverage, focus, and resources are aligned to company growth objectives.

Education

• University of Pittsburgh Joseph M. Katz Graduate School of Business

  MBA, Marketing

• Robert Morris University

  Bachelor’s Degree, Business Management