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Dave Frohn
General Manager, Global Sales Analytics, Tools, Training and Support @Delta Air Lines
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WORK HISTORY
General Manager, Global Sales Analytics, Tools, Training and Support @Delta Air Lines
Atlanta, GA, US
Build, productionize and iterate Tableau analytics tools for Sales Performance, Sales Development, and broader Global Sales teams to complete recurrent and ad hoc analysisDevelop and deliver recurrent training on data literacy and analytics tools, ensuring tool usage maximization, buy-in across Global Sales, and self-service capability for tool usersDeliver ad hoc analyses, tools and reporting in support of Sales Development and Sales Performance leaders and their teams to drive business actions and resultsBuild, integrate and maintain JV Partner sales analytics, metrics and reporting into a newly created Partner Analytics Hub connected to holistic commercial performanceDrive stability and continuity of existing International Sales Development and Partner carrier reporting amid new partnerships (e.g, LATAM) and EJV integrationPartner across cross-commercial teams including RM, INTL, Omnichannel and Consumer Insights to ensure alignment of reporting metricsOptimize and maintain the Sales Tableau server environment and user access, ensuring data consistency and cleanliness for ongoing analysis and reportingPartner with Sales Technology to integrate performance metrics into Salesforce.com for review and engagement with key corporate / agency partnersCoach and develop team members and create a positive and collaborative work environment.
EDUCATION
UMN Carlson School of Management
MBA, Marketing & Finance
University of Wisconsin-Madison
BBA, Accounting
SKILLS
ABOUT DAVE FROHN
Experienced Market Development Manager with a demonstrated history of working in the airlines/aviation industry. Strong sales professional skilled in Market Research, Marketing Strategy, Analytics, Financial Analysis, and Segmentation.
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