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Darshika Samarathunga
Social Media Manager @MBM
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WORK HISTORY
Social Media Manager @MBM
Wellington, NZ
Develop and execute data-driven social media strategies and social media plans for clients such as Z Energy, ACC, Ministry of Education across multiple platforms (Meta, Snapchat, TikTok, Pinterest, X, and LinkedIn), driving engagement and delivering measurable ROI. Consult and support media planning and buying functions by building target audience frameworks, optimising placements, and ensuring effective campaign delivery within budget. Building and maintaining strong relationships with clients and other stakeholders, understanding their business goals and providing strategic recommendations. Prepare detailed campaign performance reports, extracting actionable insights and providing optimisation recommendations. Assist in social media budget management. Monitor social media trends, algorithm updates, and proactively advise clients and internal teams on innovative approaches to enhance performance and ways of working.
EDUCATION
Nelson Marlborough Institute of Technology (NMIT)
Master's degree
University of Moratuwa
B.Sc.(Hons) Facilities Management
SKILLS
ABOUT DARSHIKA SAMARATHUNGA
I’m a Digital Campaign & Media Specialist with 8+ years of experience across paid…
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