Darren Lovern

WORK HISTORY

EDUCATION

ABOUT DARREN LOVERN

I am a senior (C-level) manager with experience of working in both publicly and privately owned companies across online and retail businesses. I have 17 years’ experience in sports betting and gaming. 12 years of that is in a multichannel (retail and online) environment and 5 in pure online. I specialise in defining the overall customer value proposition, including brand, product and value (price and offers). I have worked in General Managment, P&L, Marketing, Product and Operations roles. I am currently CMO for the largest and fastest growing multi-channel sports betting and gaming business in Central and Eastern Europe, based in Prague. I have extensive experience in transforming teams at Group and individual market level. In my current role I am part of the management team that delivered growth in EBITDA of EUR25m in 2016 to EUR 100m in 2018. My key achievements include: • Helping to grow Fortuna Entertainment Group from 3 countries sportsbook only operation to 5 markets, 3 brands and adding a second product vertical (gaming). • Launched the Fortuna Brand in Romania in 2015. Now one of the largest operators in that market (online and retail). • Successfully integrated additional markets and brands following the acquisition of 2 new multi-channel brands in Romania (Casa Pariurilior) and Croatia (PSK). • Transformed the Fortuna marketing team from a small country focused team (approx. 20 people) into a high performing online and retail marketing machine comprising of 80 people in group and another 50 distributed across our 5 markets. • Created the Business Insight (BI) function for Fortuna developing a state of the art, cloud-based data warehouse which forms the foundation of our best in class marketing toolset. • As P&L Manager for (sportsbook and games) grew the business from EUR 600m turnover to over 2.6bn and grew the team from 5 to 50 in 5 years • Launched one of the first native sportsbetting/gaming apps in 2010 and managed the product over the following years to become one of the best apps in the market • Set up a new centralised customer service and payment processing/fraud function which reduced chargebacks by 99% in 2 months.