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Dani Bergen Quinn
Sr Digital Strategy Marketing Manager @Dragos, Inc.
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WORK HISTORY
Sr Digital Strategy Marketing Manager @Dragos, Inc.
Own website strategy and digital experience, driving measurable impact across UX, findability, and site experience across key journeys- Define and prioritize the digital experience roadmap, improving UX, site architecture, navigation, and governance for scalable and consistent experiences- Rationalized complex digital properties, consolidating content and establishing scalable IA to improve navigation, findability, and system clarity across the site- Led CMS re-platform and migration of pages, defining site architecture, content models, and governance to improve scalability and ensure UX consistency- Defined UX patterns across key flows (gating, forms, lead capture) to reduce friction and improve experience consistency- Built and scaled an experimentation program, partnering with Product and Engineering to run A/B tests across key journeys, driving ~30% CVR lift- Manage and mentor a small team of UX professionals, leading cross-functional initiatives across Product, Engineering, and GTM- Drove SEO and AI search strategy, improving content discoverability and visibility 18x
EDUCATION
University of Colorado Boulder
Bachelor of Science (BS) in Advertising and Communication, Distinguished Graduate of Business Intensive Program
ABOUT DANI BERGEN QUINN
Digital leader with 8+ years of experience owning website strategy and end-to-end digital experience across B2B environments. Drives measurable impact through digital experience strategy, information architecture, and cross-functional leadership across Product, Engineering, and GTM teams. Experienced in scaling enterprise web platforms, optimizing UX and information architecture, and leading complex digital transformations that improve conversion, engagement, and findability.Proven track record of improving digital performance through insight-driven strategy, leveraging user behavior data, research, and experimentation to enhance usability and conversion. Experienced in partnering cross-functionally to translate complex inputs into clear priorities and actionable digital roadmaps in fast-paced environments.
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