Daniel Jensen

About Daniel Jensen

Commercial, strategy, finance, and transformation executive (MBA, CPA) who builds profitable growth engines for premium spirits and consumer brands by translating strategy into execution across route-to-market, distributor partnerships, and commercial planning. Delivered large-scale value creation including $50M+ profit protection and $30M+ recurring annual distributor investment, plus contract-led RTM shifts that generated $175M year-one distributor investment and $20M+ annually thereafter.Known for aligning Sales, Marketing, Finance, and Analytics around a single commercial plan—pricing/trade investment, account segmentation, and performance management—to improve market share, margin, and operating discipline.Now targeting senior leadership roles in Commercial, Strategy, Finance, Transformation, RTM/Distributor Strategy, or Revenue Growth Management within beverage, beverage alcohol, and adjacent CPG categories.

Experience

1. Chief Transformation Officer

   Proximo Spirits

   Jan 2023 — Present

   Partnered with CEO, Global CFO, board stakeholders, and external partners to shape the global strategy and operating framework for the enterprise- Architected a full RTM redesign and distributor-contract strategy that protected $50M+ in profit and secured $30M+ in recurring annual distributor investment- Led an enterprise transformation integrating Finance, Commercial Operations, and Data & Analytics to increase transparency, agility, and commercial decision quality- Established automated reporting and KPI dashboards in Tableau to improve performance visibility and operating cadence- Built account segmentation and on-premise “city strategy” to focus execution on priority brands and highest-value retail/on-premise accounts- Supported strategic projects including scenario planning and senior-level materials for board discussions; contributed to M&A/category opportunity assessments.

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration - MBA, Strategy; Marketing; Finance

• Northwestern University - Kellogg School of Management

  Master of Business Administration (M.B.A.), Strategy, Entrepreneurship, and Marketing

• Trinity International University

  BA, Business

Skills

• Forecasting
• Corporate Finance
• Strategic Financial Planning
• Internal Controls
• Variance Analysis
• Hyperion Enterprise
• Sec Filings
• Auditing
• Financial Analysis
• Financial Reporting
• Management
• Strategy
• Us Gaap
• Analysis
• Finance
• Essbase
• Financial Modeling
• Consolidation
• Accounting
• Financial Accounting
• Sarbanes-Oxley Act