Daniel Shepherd
Product Marketing Lead @Cybersmart
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WORK HISTORY
Product Marketing Lead @Cybersmart
CyberSmart is the world\'s first cybersecurity platform dedicated to giving SMEs Complete Cyber Confidence.Orchestrate cross-functional collaboration between Product Management, Marketing, and Sales to drive growth and establish our leadership in the SME cybersecurity space. Understand and act on market dynamics to shape product development and devise impactful go-to-market strategies. Craft compelling narratives for our platform and products, oversee effective product launches, and generate essential collateral.Product Categories: Compliance Software, LMS, Human Capital Management (HCM), Learning Management System (LMS), Cybersecurity Awareness and Training, Vulnerability Scanning, Endpoint Protection, Insurance, Policy Management
EDUCATION
The University of Sheffield
Batchelor of Arts, Archaeology and History
The Howard of Effingham Sixth Form
Classical Civilisations B History B Theatre Studies B
SKILLS
ABOUT DANIEL SHEPHERD
Seasoned Global Product Marketing Lead with a proven record of executing successful go-to-market (GTM) strategies that drive revenue and lead generation through data driven insights. A strong and sustained performance in crafting compelling messaging to the right people, through the right channel, at the right time.As an agile collaborator and decisive leader, consistently achieving high-quality results within budget and on schedule, while fostering and sustaining business change across diverse industry sectors. Extensive experience in managing large, complex projects and teams globally from product discovery, pricing and packaging to positioning, GTM launch and more.Seeking to apply my skills as a Product Marketing Director to elucidate consumer behaviour and how best to leverage this in an enlightened and adaptive GTM strategy.In numbersMarketing experience - 12+ yearsNew product launches - 18+Feature releases - 50+ARR Generated to date - £20 mil +Avg. Conversion rate - 37%Avg. increase in deal velocity - 30%Product rebrands - 11Website rebrands - 4Product pages launched - 57+Series C funding rounds achieved - 3Accreditations and certifications - 15+Company recognition and awards - 12+Key Skills* Data Visualisation /Manipulation - Omnigraffle, Tableau, Excel, Business Objects, Zeplin, Grow, Figma* SEO - Search Console, ahrefs, Adthena, SEMrush, Hitwise, Moz* Paid - Google Ads, Bing Ads, Google Shopping, Programmatic, Display, Social* Social - Twitter, Reddit, Medium, Facebook, Instagram, Paid* CMS - Wordpress, Hubspot, Drupal, Strapi* Marketing Automation - Zift, Mailchimp, Squiz, Zapier, Salesforce, Force24* Social Analytics - Hootsuite, Hashtagify, Tweetdeck, Fanpage Karma, Linkedin, Twitter, Facebook* Project Management - Bootcamp, Jira, Chatter, Miro, Gtmhub, Coda, Gtmhub, Asana, Trello* Data/Analytics - Google Analytics / GA4, Adobe Analytics, Social Analytics, Hitwise, TGI data, Mosaic, Adthena, Similwarweb, Omniture* A/B Testing - Google Optimize, Unbounce, VWO* Lead Scoring - HubSpot, Zift, Click Dimensions* CRM - Microsoft Dynamics, Salesforce Suite, HubSpot, SAP by Design* Webinars - Goto Webinar, GotoMeeting, Brighttalk, Akkadian, WebEx, Zoom, Slack, Chorus* UX - Pendo, Usability testing, Flesch-Kincaid readability, Heuristic, Dovetail* Sales Enablement - Hightspot, Tourial, Showpad, Gong, Arcade
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