Emma Howe
Product Marketing Lead @Cybersmart
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WORK HISTORY
Product Marketing Lead @Cybersmart
London, GB
Drive and define product marketing strategy to align short-term success with long-term product vision.• Develop and maintain a cohesive narrative for CyberSmart\'s platform, connecting individual products into one story.• Craft value propositions for current and future products, creating messaging for customer-facing content and sales enablement materials.• Work with product & GTM teams to define and execute launch plans for new products and features.• Lead creation of product collateral, including demos, overview docs, battle cards, sales training, and pitch decks.• Deliver content that enables sales and leadership teams to communicate the product story to media, customers, investors, and analysts.• Partner with the Product team to conduct market and competitive analysis, customer segmentation, persona development, and mapping of buyer/customer journeys.• Monitor the competitive landscape to identify opportunities and threats, contributing to product strategies and go-to-market plans, including competitor battle cards and solution bundle cards.• Measure and report on the effectiveness of all product marketing efforts to optimise strategies and manage budgets.• Work cross-functionally to experiment with and improve sales and retention levers across the customer journey, refining strategies based on results-CyberSmart\'s mission is to provide Complete Cyber Confidence for SMEs and the organizations that serve them worldwide, protecting people, processes, and technologies from cyber risks.CyberSmart is an award-winning leader in cybersecurity. Recognized as Cybersecurity Startup of the Year (2019), UK Innovative Vendor of the Year (2020), and Cybersecurity Company of the Year (2022), CyberSmart has also won the SME Security Solution Award (2021) and Best Cybersecurity Product and Security Vendor of the Year - SME (2023).
EDUCATION
Product Marketing Alliance
Product Marketing Certified: Leadership, Core and AI for Product Marketing
Barton Peveril Sixth Form College
A Levels
CIM | The Chartered Institute of Marketing
CIM Professional Certificate in Marketing
The University of Sheffield
Bachelor’s Degree, English Language and Literature
Brookfield Community School
GCSEs
SKILLS
ABOUT EMMA HOWE
Strategic, CIM-qualified marketing leader with 13 years of experience driving growth across both B2B and B2C - spanning sectors including retail, tech, and now, cybersecurity.I specialise in building and scaling marketing strategies that bridge the gap between product innovation and customer needs. From developing compelling positioning and messaging to leading go-to-market launches, I work cross-functionally with product, UX, sales, and enablement teams to deliver value-driven stories that resonate with our target audiences.Currently, I lead product marketing in a high-growth cybersecurity start-up, where I’m focused on translating complex technology into clear, differentiated narratives that engage both partners and customers. I’m passionate about simplifying the technical, aligning internal teams, and driving meaningful market impact.My core strengths:• Product marketing strategy & operations • R&D, Innovation, new product development, and go-to-market execution for new product launches • Product positioning, value proposition & messaging • Brand development & management • Sales & partner enablement • Cross-functional leadership
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