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Daniel Salvador

Sr Product Marketing Manager, Alexa @Amazon

Mexico City, MX
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Sr Product Marketing Manager, Alexa @Amazon

Ciudad de Mexico, MX

Part of the Alexa International team, driving the future of AI in Mexico & Spanish-speaking Americas through strategic brand building, cross-team collaboration, and cultural relevance.• Led the marketing strategy for launching Alexa+ in Mexico, the first country with a non-English speaking language to launch the Gen-AI voice assistant.• Secured Luisito Comunica (130M+ followers, Mexico\'s most influential content creator) as brand ambassador to deliver cultural relevance and connection with our local audience.• Launched the first integrated influencer marketing strategy in Alexa MX, coordinating 150+ creators with 300M+ combined followers to build feature education through engaging content.• Launched the first special-edition devices to ever launch in Mexico, Echo Pop Chivas and Echo Dot NBA, to connect our customers with their favorite passion points.• Developed a cross-organizational collaboration framework that aligned multiple teams around shared objectives and joint initiatives that deliver value to multiple teams in the organization.• Historic-high brand health metrics, Mexico being the country with the highest affinity for Alexa worldwide, with significant growth in brand love and top-of-mind awareness, particularly among Gen-Z.

EDUCATION

N/A

Universitat de Barcelona

Master of Science - MS, User Experience Design

N/A

Universidad Iberoamericana, Ciudad de México

Bachelor's degree, Marketing

N/A

Barcelona Technology School

Master of Science - MS, User Experience Design

ABOUT DANIEL SALVADOR

At Amazon, we’re building AI that amplifies humanity. I’m part of the Alexa International team leading Product Marketing for Mexico and Spanish-speaking US, where we’re shaping how millions experience artificial intelligence, driving the revolution that will redefine humanity’s relationship with technology by building the world’s most loved AI assistant.Great products and brands change how people think, act, and connect. I’ve led breakthrough products and proven they emerge when data-driven strategy meets insights-driven creativity—in global brands, startups, and fast-moving teams. From scaling TREBEL to 8M users with a narrative that turned music piracy into a solution for millions who can’t afford music, to launching Coca-Cola with Coffee by discovering unexpected consumption moments. If it doesn’t make an impact, what’s the point?I combine my marketing expertise with deep curiosity about how emerging technologies reshape human experience. Whether running to think clearly, writing music to stay creative, mentoring the next generation, or exploring AI’s frontiers, I’m focused on ensuring our most powerful technologies serve humanity’s highest aspirations. The best work happens when creativity meets data and real-world execution—making us more human.

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Daniel Salvador — Sr Product Marketing Manager, Alexa at Amazon in Mexico City, MX | Unifers