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Start for FreeDan Pecoraro
Account Executive @Zynga
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WORK HISTORY
Account Executive @Zynga
Chicago, IL, US
Zynga is a global leader in mobile gaming with a mission to connect the world through videogames and a wholly-owned subsidiary of Take-Two Interactive (alongside Rockstar and 2K Games)- With reach in more than 175 countries, Zynga has a diverse portfolio of 150+ popular game franchises that have been downloaded more than 6 billion times on mobile including Harry Potter, Star Wars, Barbie, NBA2K, WWE, CSR Racing, Words With Friends, Game of Thrones, Match Factory, Golf Rivals, Color Block Jam, and Zynga Poker- Zynga is an industry-leading next-generation platform optimizing programmatic advertising at scale for brands right into the hands of gamers everywhere!
EDUCATION
Brooklyn College
Master’s Degree, Business Management
Pace University - Lubin School of Business
Bachelor’s Degree, Business Marketing
CSB Media Arts Center
Certification, Communication and Media Studies
ABOUT DAN PECORARO
Hi There! I\'m Dan Pecoraro - it\'s nice to meet you and thanks for reading.Currently, I\'m an Account Executive at Zynga overseeing media advertising sales to enterprise-level brands and agencies with brand awareness or performance marketing initiatives. Within the mobile space, I offer digital marketing strategy & activation to achieve awareness or conversions leveraging programmatic, display, video, data, and targeting solutions. I\'m also currently serving as an Adjunct Marketing Professor teaching both undergrad and graduate-level classes at Loyola University Chicago\'s \"Quinlan School of Business.\"My resume encompasses 16 years in integrated marketing for brand partnerships (ideation and activation) across Digital, Programmatic, Social, TV, Audio, and Live Events. Primarily, the strategic handling of brand initiatives weaved into custom content to achieve desired KPIs. In addition to digital ad sales, my marketing work spans MarTech and AdTech, the publisher and content side, gaming, entertainment, music, sports, ad-agency side, as well as emerging media (programmatic, streaming, social) and traditional (TV, radio, audio, print). I\'m proficient In- Digital Sales, Programmatic, Targeting, Native Display and Video- Brand Integrations, Advertising Partnerships, Custom Content, Sponsorships- SSP, DMP, DSP, AdTech, Agency Relationships, Brand Relationships, Data solutions, Digital Media Sales- Integrated Marketing, Media Planning- Strategy & Activation / Ideation & ExecutionIndustries I work in- Marketing & Advertising- Mobile Gaming- MarTech, AdTech, Digital- Sports, Entertainment, Music, TV, Audio, EventsFeel free to connect!
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