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Danielle Kusabs-Jupe
Executive Assistant - Super Liquor CEO, Board & Slt @Super Liquor Holdings
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WORK HISTORY
Executive Assistant - Super Liquor CEO, Board & Slt @Super Liquor Holdings
Auckland, NZ
Working at the heart of New Zealand’s largest liquor retailer, partnering directly with executive leadership and the board. This position gives me a strategic vantage point over the business, across high-level decision making, supporting major initiatives, and helping shape the direction of a fast-moving, growth-focused Kiwi organisation.It’s a role that balances purpose and perspective, allowing me to stay connected to leadership and commercial strategy, while launching our business Rough Road and being a present Mum.
EDUCATION
Wintec - Waikato Institute of Technology
Bachelors Degree, Digital Media
Massey University - Te Kunenga ki Pūrehuroa
Post Graduate Diploma - Year 1, Industrial and Organizational Psychology
Te Wānanga o Raukawa
Poupou Huia Te Reo 1 (Te Hōkainuku), Te Reo Māori
Women In Leadership AU/NZ
Executive Ready, Organizational Leadership
ABOUT DANIELLE KUSABS-JUPE
I’ve had the privilege of leading marketing strategy and brand transformation across some of the world’s most recognized companies, Campari Group, Beam Suntory, Fonterra, and L’Oréal, where I’ve delivered high-impact campaigns, navigated complex global structures, and led teams through change.My current pursuit: ROUGH ROAD. I’m bringing luxury, cost efficient off grid caravans and trailers to this country of intrepid explorers - a passion project, brought to real life because of my desire to ensure people get to enjoy this wonderful country, in their own bach on wheels, with a model that saves them more, to spend longer creating lifetime experiences. Whilst doing that, I also work closely with the executive team and board of New Zealand’s largest liquor retailer, Super Liquor, sharpening my commercial lens and expanding my skills beyond marketing, learning what it means to support a wide network of family businesses, shareholders and franchisees.And a role close to my heart, a Board of Trustees member for our beautifully diverse Waikōwhai Primary School. I’ve operated at a senior level for many years of my career, driving strategic growth, mentoring team members, and building brands that deliver commercially.What ties it all together? I bring energy, integrity, and a deep understanding of people, what drives them, how to connect with them and their surroundings, and make the most of what this life can give us - both at the boardroom table and more importantly in the wilderness.
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