Daniel Hardy
VP of Product Design - Building Experiences that Empower SMBs to Work Smarter | ex. GoDaddy
- Role
- Vice President of Product Design at BILL
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Daniel Hardy
I’m a VP of Product Design with nearly two decades of experience leading design organizations through growth, transformation, and modernization. My career spans founder-led startup cultures and public company environments, giving me perspective on how to deliver impact at every stage of scale.I joined GoDaddy as the second UX designer, working across nearly every product line during a period of high-velocity growth. Over time I stepped into leadership, doubling the team, creating GoDaddy’s first design system, and guiding the org through modernization as the company prepared for its IPO in 2015. Those experiences taught me how to scale teams, refine processes, and align design vision with business outcomes.Today, I focus on elevating design as a strategic driver of growth, leading large product design organizations, modernizing user experiences, embedding AI-powered capabilities, and building cohesive platforms that help customers succeed.
Experience
Vice President of Product Design
Sep 2025 — Present
Leading a 50-person organization spanning core product experiences and platform capabilities. Focused on modernizing the user experience and embedding AI-powered capabilities to deliver a more cohesive, efficient, and intelligent product suite. Collaborating closely with the executive team to shape design strategy, ensuring the vision translates directly into customer success and measurable business impact.
Education
Arizona State University
BS, Applied Psychology
2002 — 2006
Skills
- User Experience
- Dreamweaver
- Heuristic Evaluation
- Wireframing
- Html
- User-Centered Design
- User Research
- Web Applications
- Cascading Style Sheets (Css)
- Contextual Inquiry
- Task Analysis
- Mobile Devices
- User Interface
- Axure
- User Interface Design
- Rapid Prototyping
- SEO
- Human Factors
- Wireframes
- Persona
- Interaction Design
- Wire Framing
- Project Management
- Information Architecture
- Usability Engineering
- Card Sorting
- Css
- Usability Testing
- Usability
- Web Design
- User Experience Design
- Human Computer Interaction
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