Daniela Guday
Director of Brand Management @IBM
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WORK HISTORY
Director of Brand Management @IBM
Strategic and operational development of the corporate communications offering for IBM iX in DACH • Conception, placement and further development of a comprehensive inter-company communication portfolio• Establishment and management of the Corporate Communications department (max. 15-person team)• Creation of a department with a focus on internal and external communication, team leadership and strategic development• Employer Branding: Management and realignment of the brand activation of IBM Consulting DACH with a focus on Linkedin• Employee Experience: Development and implementation of a new strategy for internal communication including intranet, newsletter, upskilling programs and knowledge sharing• Strategic development of initiatives with the senior leadership team and individual support for social eminence and media relations• Responsibility for brand positioning and consistent brand communication
EDUCATION
University of Duisburg-Essen
Kulturwirt, Englische und Spanische Literatur, Wiwi
Hugo Kückelhaus Berufskolleg
GTA Gestaltungstechnische Assistentin Schwerpunkt Grafik-Design, Gestaltung
SKILLS
ABOUT DANIELA GUDAY
Communication is life - defining human interactions and relationships, facilitating cultural exchange both in and outside the workplace. The relationship between employer and employee is constantly evolving. Creating and fostering an environment where both sides are empowered and engaged in meaningful communication makes the work place more productive and also more responsive to the needs and personalities of the very people who generate that productivity. My passion lies in creating and optimizing communication strategies to best fit the brand identity and equally satisfy all stakeholders. Translating brand equities and turning them into entertaining, informative messages that reflect the unique culture which we strive to nurture. I see myself at this juncture, working to ensure that all sides are given a voice and the stage to use it. Sharing with and learning from each other to create a rewarding and successful experience.
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