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Daniel Pierzchała
Digital Marketing Manager @Hikvision
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WORK HISTORY
Digital Marketing Manager @Hikvision
ABOUT DANIEL PIERZCHAŁA
I’m a T-shaped, results-driven Product Marketing Manager and digital strategist with 12+ years of experience driving growth and innovation in fast-paced startups and enterprises. I specialize in transforming ideas into successful, scalable products across industries like FinTech, SaaS, AI, Web3, Crypto, and e-commerce. Whether crafting go-to-market strategies, leading cross-functional teams, or building data-driven solutions, I’m passionate about creating measurable impact and business value.Key Achievements: Increased conversion rates by 10.8% for a FinTech startup through targeted lead generation, market research, user feedback, and strategic product adjustments. Drove ~470% sales growth for a leading Polish e-commerce platform by leveraging behavioral analytics and optimizing UX/UI of the checkout process. Developed and launched prototypes in 1-2 months, iterating rapidly based on real-time user feedback. Built and optimized data dashboards, enabling data-driven decision-making and accelerating product growth. Boosted organic traffic for a theme park by thousands of users per month through an effective SEO strategy. Managed PPC campaigns for products and services from Microsoft, Apple, Acronis, Philips, and more - driving client acquisition and sales across multiple sectors. Designed interior concepts for the Apple Experience Center in Warsaw, showcasing graphic and creative skills.What I do best: Build, launch, and scale digital products by leading cross-functional teams of designers, developers, analysts, legal experts, product managers, and stakeholders and optimizing processes from ideation to market expansion. Lead product marketing and go-to-market strategies aligned with business goals, turning ideas into impactful solutions. Analyze data to optimize processes, improve customer experiences, and drive decision-making. Implement and optimize marketing strategies and automation processes, streamlining workflows for efficiency.🤝 Foster strong cross-functional collaboration, ensuring clear communication and seamless execution. Strong organizational skills, effectively managing multiple projects, priorities, and stakeholders.If you’re looking to turn ideas into impactful, market-ready products or grow your digital presence, let’s connect and discuss how I can help.Daniel
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