Daniel L.

General Manager & Partner @Key Basis IV & Wellness

Miami, FL, US

Leading mobile wellness company offering luxury at-home IV therapy, personalized vitamin solutions, and advanced lab testing to improve clients’ health. • General Manager of a city-wide intravenous therapy operation, achieving 90% year-over-year revenue increase and projecting a 107% profit increase for 2024; led the company to financial sustainability, eliminating the need for external investments.• Spearheaded the development of new business lines, including blood testing, yoga, and personalized supplements; launched a nationwide genetic testing service, driving a 15% increase in monthly revenue.• Streamlined operations by developing and implementing protocols for inventory management (reducing redundant orders, cutting shipping costs), ordering systems, software for booking, employee scheduling, and compliance; achieved 30% cost reduction and increased profit margins by 20%.• Developed and executed a comprehensive commercial strategy, including pricing plans, membership programs, and strategic partnerships (gyms), resulting in expanded membership by 2.5x and an increase in spend per member of 4x. • Designed company’s website and social media presence, establishing a strong brand identity; implemented SEO strategy that significantly increased organic traffic and replaced substantial ad spend. • Developed a seamless online booking and payment platform, enhancing customer convenience and service delivery; achieved a 200% increase in online bookings, significantly reducing client attrition. • Recruited and managed team of over 40 professionals, including nurses, massage therapists, and yoga instructors; through a focus on training and customer service achieved 40 five-star ratings and a high rate of repeat clients.• Established \"Key Basis Cares,\" a charitable initiative collaborating with local organizations, such as United Way Miami; raised funds through events, merchandise sales, and activities, significantly enhancing community support and engagement.

Gulliver Preparatory School

High School Diploma

University of Miami Herbert Business School

Bachelor of Business Administration - BBA, Major in Entrepreneurship. Minors in Finance, and History.