Daniel Cesar Gaeta
Senior Product Marketing Manager @AVEVA
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WORK HISTORY
Senior Product Marketing Manager @AVEVA
Calgary, AB, CA
Formulate and oversee all-encompassing go-to-market strategies, encompassing positioning, value propositions, launch tactics, and tools for empowering the sales team.• Foster collaboration with cross-functional teams to strategize and execute demand generation initiatives and campaigns that yield sales leads and expedite the sales pipeline.• Craft compelling, customer-centric content that leads the industry, spanning websites, presentations, brochures, whitepapers, customer success stories, ebooks, videos, and more.• Design sales resources and initiatives tailored to align with the customer\'s purchasing journey.• Construct customer personas through a deep understanding of their pain points.• Establish a robust competitive intelligence framework by researching alternative solutions.
EDUCATION
Universidade Presbiteriana Mackenzie
Master of Business Administration - MBA
Universidade São Judas Tadeu
Bachelor of Business Administration with Emphasis on Marketing, Business, Management, Marketing, and Related Support Services
FGV - Fundação Getulio Vargas
Certificate, Project Management
University of Manitoba
Post Graduate Certificate, Applied Business Management
ABOUT DANIEL CESAR GAETA
Seasoned Product Marketer with over 15 years of experience. • With over 50 product launches in the curriculum, I have a strong background in developing and executing all strategic marketing and product marketing programs to drive product awareness, demand generation and sales enablement.• Bachelor\'s Degree in Business Administration with major in Marketing; Master of Business Administration (MBA); Post-graduate Certificate in Applied Business Management; Certificate in Project Management.
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