Cristian Aliaga
Partner Marketing Manager - Americas @AVEVA
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WORK HISTORY
Partner Marketing Manager - Americas @AVEVA
Houston, TX, US
Aligned North American partners to the company’s MDF program, driving 20% above pipeline goals and 30% above closed/won business targets annually.Promoted and enabled “Partner Ready” campaigns across the channel community, empowering partners to expand market share and consistently hit revenue objectives.Executed high-impact lead generation initiatives that delivered 25% YoY growth in marketing-originated opportunities, strengthening the sales funnel.Partnered with sales, digital, and product teams to co-develop go-to-market strategies that enhanced partner engagement and accelerated deal velocity.Optimized campaign performance through data-driven insights, improving ROI and ensuring alignment with regional business priorities.
EDUCATION
Texas McCombs School of Business
Master of Business Administration - MBA, Business Administration and Management, General
Universidad Privada de Santa Cruz de la Sierra - UPSA
Master of Business Administration - MBA, Business Administration and Management, General
Universidad Católica Boliviana
Bachelor of Engineering (B.E.), Industrial Engineering
SKILLS
ABOUT CRISTIAN ALIAGA
Accomplished global marketing leader with 15+ years of experience driving double-digit revenue growth, strengthening partner ecosystems, and executing data-driven strategies for leading technology and consumer brands. Recognized for delivering 25%+ year-over-year growth in marketing-originated opportunities and exceeding pipeline targets by 20% through high-impact go-to-market and co-branded campaigns. Expert at aligning global sales, product, and digital teams to design scalable partner programs that boost ROI, accelerate deal velocity, and expand market share. Adept at translating strategic vision into measurable results—building channel frameworks that consistently enhance collaboration, brand equity, and commercial performance across international markets.Areas of Expertise Partner & Channel Marketing Strategy Product Portfolio Marketing Strategy Cross-Functional Team Collaboration Go-to-Market (GTM) Planning & Execution Campaign Design & Lead Generation International Business Development Marketing Development Fund (MDF) Management Market Research & Competitive Analysis Financial Modeling & P&L Forecasting
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