Danielle Bruce
Demand Generation | ABM Strategist | B2B Growth Marketing Leader | Driving Pipeline, Brand, and Revenue
- Role
- Sr Director, Demand Generation Marketing at Everfi
- Location
- Wethersfield, CT, US
- LinkedIn followers
- 500 followers
About Danielle Bruce
I’m a growth-focused marketing leader with 14+ years of experience building enterprise…
Experience
Sr Director, Demand Generation Marketing
May 2022 — Present · Washington, DC, US
At EVERFI, I lead the execution of comprehensive marketing strategies for our Financial and Community Digital Education Programs—driving end-to-end campaign design, content development, and multichannel delivery. My work directly fuels pipeline growth by generating high-quality leads, creating sales-ready opportunities, and enabling revenue-driving conversations through close alignment with the sales team.Key Responsibilities- Lead the adoption of Generative AI tools (Microsoft Co-Pilot, Azure OpenAI) to scale content development and streamline campaign workflows- Execute integrated demand generation and ABM strategies to increase brand awareness, customer acquisition, and pipeline velocity- Launch go-to-market campaigns for product rollouts using paid media, webinars, direct mail, and sales plays, optimizing for ROI and engagement- Manage cross-functional execution across digital, web, events, and product channels—leveraging A/B testing and analytics to refine performance- Build and manage channel partnerships to support content syndication, digital marketing, and co-branded campaigns that drive lead generation and market visibility- Analyze campaign performance using Salesforce, Qlik, and Demandbase to report on funnel metrics, revenue impact, and conversion trends- Deliver full-funnel B2B lead generation and nurture programs that blend data insights, advertising, content, social selling, and thought leadership- Oversee external agencies to improve SEO, paid media performance, and website optimization in alignment with demand goals- Apply marketing automation and analytics tools to measure effectiveness, uncover insights, and drive continuous strategic refinement.
Education
University of California, Davis
Certificate, Strategy of Content Marketing
2020 — 2020
AFTA Travel and Tourism College
Accredited Certificate III, Tourism
1998 — 1998
Central State University
Bachelor of Business Administration - BBA, Business Administration and Management, General
FIDM
AA, Merchandise Marketing
2005 — 2007
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