Dana von der Heide
Founder & Chief Customer Officer @Parcel Perform
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WORK HISTORY
Founder & Chief Customer Officer @Parcel Perform
Built on the industry\'s most comprehensive e-commerce logistics data, Parcel Perform is the leading AI-powered Delivery Experience Platform, centered around AI Decision Intelligence. We provide businesses with essential AI tools—including Proactive Data Monitoring, Daily AI Insight Summaries, Targeted Recommendations, Performance Alerts, Out-of-the-box Business Intelligence, and the AI Navigator—to optimize operations, personalize the customer journey, and transform e-commerce logistics into a key driver of customer satisfaction and loyalty. We help some of the world’s most forward-thinking enterprise clients like Zalando, Wayfair, Shopify, Puma, BestSecret and Nespresso–achieve their business ambitions. We are also proud to support carriers in their goal to bring full transparency into all modes of transport with our industry-leading logistics data foundation.
EDUCATION
Free University of Berlin
Bachelor of Arts (Combined program), Psychology, Communications & International Politics
Mediation academy of Berlin
Certified International Business Mediator
SKILLS
ABOUT DANA VON DER HEIDE
If data is the new oil, AI is the refinery. I have spent over a decade at the intersection of logistics and technology, but my focus has always been singular: helping global eCommerce retailers turn fragmented shipping data into a competitive advantage. As a business strategist and LogTech entrepreneur, I don\'t just look at how parcels move—I look at how AI-driven intelligence can transform the entire post-purchase journey and operational backbone of a retail business.As Co-Founder and Chief Customer Officer of Parcel Perform and Parcel Monitor, I lead the charge in redefining logistics for the digital age. Backed by investors like Softbank, Wavemaker, and Cambridge Capital, we empower retailers to master their data across 160+ markets.My work centers on: AI-Enabled Retail: Implementing machine learning to predict delivery outcomes and optimize the customer experience. Strategic Growth: Scaling our global team of 200+ experts to solve the most complex logistics puzzles for the world’s largest brands. Commercial Excellence: Building high-impact partnerships between logistics providers and the retailers who rely on them.I believe the future of tech is diverse. Beyond the balance sheet, I am deeply committed to empowering women in logistics and technology. Whether as a mentor, advisor, or speaker at industry events, I aim to pave the way for the next generation of entrepreneurs to disrupt traditional industries through innovation and grit.Let’s talk about:#AI #RetailTransformation #DataStrategy #Logistics #WomenInTech
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