Dana Stotts

About Dana Stotts

SUMMARY:An innovative integrated marketing executive with almost 20 years in brand, shopper, retail and promotional marketing on clients such as Dunkin\', Samsung, MilkPEP, Ghirardelli, Proctor & Gamble, MillerCoors, Walmart, PepsiCo, American Express and Dairy Management, Inc. Proven ability as a thought leader to direct the development of consumer brand launches, integrated marketing campaigns and consumer promotions that drive sales and build brands. Passionately committed to the deep understanding of people and their behavior to drive brand affinity and inspire action.Specialties: National and channel-specific shopper marketing program development, e-commerce, digital and retail activation, consumer product launches, consumer promotion, client relationships, creative and strategic partnerships, team mentoring and professional development, leadership and budget management

Experience

1. EVP, Business Leadership

   Arc Worldwide

   Apr 2022 — Present · Chicago, IL, US

Education

• Truman State University

  Bachelor of Arts (B.A.), Marketing & Management

Skills

• Crm
• Business Development
• Sales Management
• Digital Marketing
• Relationship Marketing
• Sales Operations
• Customer Insight
• Shopper Marketing
• Promotions
• Marketing
• New Business Development
• Digital Strategy
• Brand Management
• Marketing Strategy
• Social Networking
• Account Direction
• Brand Development
• Retail
• B2b
• Integrated Marketing
• Direct Marketing
• Direct Mail
• Strategy
• E-Commerce
• Advertising
• Market Research
• Sales
• Market Planning
• Management
• Creative Strategy
• Interactive Marketing
• Account Management
• Mobile Marketing