Danae W.

Associate Director, Marketing and Communications, Leveraging our Lands @The Nature Conservancy

Wooster, OH, US
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WORK HISTORY

Oct 2024 — Present

Associate Director, Marketing and Communications, Leveraging our Lands @The Nature Conservancy

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Wooster, OH, US

As the Associate Director of Marketing and Communications for The Nature Conservancy’s Leveraging Our Lands program, I lead the strategic efforts to amplify and uplift our nationwide network of nature preserves. Drawing on my diverse background in conservation, community engagement, and marketing, I work to engage new and existing audiences through strategic activation tactics and storytelling that connects people with nature. Through innovative campaigns and partnerships, I ensure that our preserves become hubs for recreation, education, and lasting impact.

EDUCATION

2010 — 2011

The Ohio State University

Masters, Environment and Natural Resources

2005 — 2009

Hiram College

Bachelor's degree, Environmental Studies

ABOUT DANAE W.

I’m a conservation communicator and strategist who helps organizations and individuals connect more deeply with the natural world. At The Nature Conservancy, I lead marketing and communications for the Leveraging Our Lands program, guiding a $6M strategy to transform visitor engagement across preserves nationwide. My work centers on building audience-driven frameworks that go beyond “butts-in-seats” metrics to spark lasting connections with land, wildlife, and community.I’m also the founder and creative director behind Chasing Bugs, a platform dedicated to insect conservation storytelling. Through books, photography, and talks, I give voice to the overlooked and undervalued—showing how wonder can be a powerful driver of action. My recently published book, Grass Isn’t Greener, challenges traditional aesthetics in landscaping and redefines beauty in terms of biodiversity and resilience.What ties it all together? A belief that change happens when people feel empowered. Whether developing strategy, leading project teams, or telling stories, I bring curiosity, creativity, and a deep commitment to building a more hopeful and biodiverse future.

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