Dana Hayes

WORK HISTORY

EDUCATION

ABOUT DANA HAYES

I’m a data-driven marketing strategist with a unique foundation in investment banking and a proven track record in conversion optimization, analytics, and revenue growth. Over the past 5+ years, I’ve led high-performing teams and cross-functional initiatives that sit at the intersection of marketing, finance, and digital strategy—generating millions in incremental revenue for DTC brands.Currently, I lead Analytics and Conversion Optimization at Adaptive Health, where I drive testing strategy, digital optimization, and performance analysis for a large portfolio of consumer health products. My team launches over 250 A/B tests annually, and we consistently increase conversion, upsell, and subscription rates—most notably scaling subscribe & save adoption from 8% to over 60%.Before that, I managed product-specific conversion optimization strategy at Red Ventures for a Fortune 100 client, and started my career in investment banking at Barclays and Wells Fargo Securities, supporting M&A and capital markets transactions totaling billions in value.I thrive in environments where strategy and execution converge, especially when success depends on using data to find clarity, prioritize high-impact opportunities, and build bridges between marketing, finance, and product teams.Let’s connect if you\'re working on growth strategy, eCommerce optimization, or data-driven decision-making—or if you just want to talk wine.