Damaris Montoya

Latam Canada Field Marketing Specialist @OpenText

Toronto, ON, CA

Collaboration with the demand generation team, product marketing, and sales teams to align marketing initiatives and land the Marketing tactics with the appropriate route-to-market follow up to achieve Marketing Sourced Pipeline goals.•Demand generation targets and deliver initiatives that drive in-bound responses, leads for sales teams, and apply strategies to assist Sales in achieving results from up-sell, cross-sell and pipeline progression initiatives.•Focus on creation of compelling, relevant and differentiated client experiences to reach target audiences with relevant content and conversion tactics with key stakeholders across marketing and sales.•Use of analytical approaches and tools to find opportunities for performance optimization.