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Performance Marketing - Lifecycle @loanDepot
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WORK HISTORY
Performance Marketing - Lifecycle @loanDepot
Irvine, CA, US
Strategy and execution of multichannel campaigns designed to guide customers through every stage of the mortgage lending journey. From initial inquiry to funding and beyond. I partner with cross-functional teams in marketing, product, compliance, and analytics to build personalized journeys that drive engagement, conversion, and long-term value.Working hands-on within Braze and Salesforce Marketing Cloud to launch automated email and SMS flows tailored to the customer’s behavior, preferences, and lifecycle stage. I design and implement mid-funnel nurture sequences, post-lead engagement, and post-close retention campaigns, optimizing every touchpoint for clarity, relevance, and performance.Key responsibilities include- Creating segmented campaigns using data from Braze and Microsoft Dynamics CRM to ensure high-impact targeting- Collaborating with content, design, and compliance to deliver messaging that is both effective and brand-compliant- Running A/B and multivariate tests to continuously optimize open rates, click-throughs, and conversions- Leveraging Tableau, Google Analytics, and SQL (Databricks) to monitor KPIs, report on campaign performance, and inform iteration strategies- Building and maintaining campaign calendars, creative briefs, and compliance documentation.Through a blend of marketing technology, data-driven insights, and customer-first thinking, I help ensure that borrowers have a seamless, responsive, and personalized experience throughout their lifecycle with loanDepot. This role gives me the opportunity to deepen my expertise in fintech marketing while contributing directly to business growth and customer success.
EDUCATION
University of Montana
Master of Business Administration - MBA
University of Montana
Management Information Systems, Data Analytics
The University of Montana - College of Business
Master's of Science Business Analytics, Data science
SKILLS
ABOUT DAVID BREWER
Performance Marketing Leader in FinTech & Online LendingI\'m a data-driven marketing strategist with over a decade of experience leading high-impact performance marketing, lifecycle automation, and demand generation programs primarily in the online lending and real estate space. My passion lies in building scalable, revenue-focused marketing engines that convert qualified leads, boost retention, and drive long-term customer value.At companies like Island Mountain Development Group and JACL, Inc, I’ve built end-to-end customer acquisition funnels, optimized multi-channel lifecycle campaigns, and led cross-functional initiatives using tools like Braze, Iterable, Salesforce Marketing Cloud, and HubSpot. I specialize in customer segmentation, A/B testing, marketing automation, and aligning marketing ops with compliance and regulatory needs in lending.What sets me apart: I bring both the strategic vision and technical expertise to move the needle. I merge creative storytelling with performance analytics to measure, iterate, and scale campaigns- Proven track record in lead generation, LTV optimization, and CAC efficiency - Knowledge of online lending, financial services compliance, and consumer behavior - Experienced in building and managing high-performing marketing teams - Passionate about using data and automation to drive personalized, ROI-positive campaignsIf you’re looking for someone who can turn complex customer journeys into measurable growth building systems that scale. I\'m actively exploring director-level performance marketing opportunities in online lending and fintech. Let\'s connect!
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