Dewey Northington

Senior Manager, Ux Research and Design, Ibd @Dow Jones

Following a User-Centered Design approach, lead UXD for new and existing digital experiences for this financial media tech company that has 7M visits a month and subscribers. Partner with stakeholders to align business goals and customers needs. Conduct stakeholder interviews, write and conduct usability studies, card-sorting, create customer personas and journey maps, applying quantitative and qualitative research into creative solutions that enhance the customer experience. Lead and mentor a team of UX designers and visual designers at all stages of development.