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Cynthia Martínez Farías
Portfolio Marketing Lead @Casa Lumbre
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WORK HISTORY
Portfolio Marketing Lead @Casa Lumbre
Marketing Lead for the company’s top performing brand and a portfolio of innovation brands. Own brand and growth strategy end to end, driving nearly 100% growth vs. the previous year and managing the global A&P budget. Led expansion across LATAM, the brand’s first entry into Europe, and a key U.S. launch in Miami. Conceived and drove a first-ever strategic collaboration with a globally iconic brand (Flamin’ Hot).
EDUCATION
Universidad Anáhuac Querétaro
Licenciatura, Marketing
Escuela Activa de Fotografía
Fotografía
Universidad de Almería
Summer Program, Habilidades Directivas y de Emprendimiento
SKILLS
ABOUT CYNTHIA MARTÍNEZ FARÍAS
I lead marketing and brand strategy for high-growth and emerging brands across LATAM and the U.S, with a focus on brand positioning, go-to-market strategy, and strategic partnerships to unlock new expansion opportunities and reach new audiences.At Casa Lumbre, I’ve helped build Gran Malo into one of the company’s most successful brand launches, driving strong growth through high-impact collaborations, co-branded products, and multi-market execution. My work sits at the intersection of marketing and business, across consumer, premium & spirits, lifestyle, and entertainment brands.
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