Cristina Balent

WORK HISTORY

EDUCATION

ABOUT CRISTINA BALENT

As a leader in various Coca-Cola system entities, I’ve been successful in driving route to market operations, change management, and performance marketing. For more than 10 years, I’ve designed and launched innovative technologies that evolved business, catalyzed growth, and attracted new consumers. I’m known to build strong relationships with people I support and across all levels of organizations. I am confident working in a fast-paced environment while juggling multiple priorities at once.Birkman Personality Profile (Green/The Communicator): A strong desire to communicate and work with people. Always selling, persuading, promoting, motivating, counseling, teaching or working with people to get results. Greens who believe in a product, service, or idea can communicate about it with ease and a natural confidence. Usually assertive, competitive, flexible, spontaneous, adventurous & enthusiastic about new things.Marketing Leadership and Organizational Impact- Scoped, designed, tested, and advanced the D2C smart equipment value proposition. Developed a zero to one IoT program, including consumer facing app and back-end platforms, called Coke & Go. Delivered seasonal promotions and added value within the Coke & Go app. Generated 4K+ app downloads and an app repurchase rate of 51% after just one year- Won the bid for a major ski resort key account. In doing so, worked with Market Development Manager to transition all equipment, signage, and promotional materials. Ultimately played a key role in promoting the employee to become Key Account Executive- Recognized for the success of the Fred Meyer and Seattle Sounders MLS Champions’ shopper marketing program. Earned an award from MLS as Best Partnership Activation event. The program was adopted internally as Best in Class for sports asset planning and execution.