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Sales Director @Eaton
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WORK HISTORY
Sales Director @Eaton
Lead the national sales strategy for Eaton’s Electrical Sector, managing a team of over 35 professionals across multiple regions and business units.• Responsible for full commercial management, overseeing a portfolio exceeding 70MUSD in annual revenue.• Delivered double-digit revenue growth through strategic account development, channel expansion, and operational efficiency.• Spearheaded digital transformation initiatives, including CRM optimization and data-driven sales forecasting.• Developed and executed go-to-market strategies that increased market share in on Datacenter market having the largest order in Brazil.• Fostered a high-performance culture focused on customer success, innovation, and continuous improvement.
EDUCATION
Senai Manuel Garcia Filho
Technician
IFSP - Instituto federal de ciência e tecnologia de São Paulo
Master
FGV - Fundação Getulio Vargas
Post Graduation
ETE Lauro Gomes
Technician
FEI
Engenharia elétrica
Future Leaders Zone – Eaton University
Internal Trainning
Eaton University
Design Thinking
SKILLS
ABOUT CRISTIAN GARCIA
Senior Executive with over 20 years of experience leading high-performance sales teams and driving strategic growth in the energy, infrastructure, and industrial sectors. Currently serving as Sales Director at Eaton Brazil, I lead national commercial operations with full responsibility, delivering consistent revenue growth and operational excellence.I specialize in building and executing go-to-market strategies, developing new business opportunities, and leading digital transformation initiatives. My leadership style is focused on empowering teams, fostering innovation, and delivering sustainable results in complex B2B environments.Core Competencies:• Executive Leadership & Strategic Planning• P&L & Business Growth• Sales Strategy & Channel Development• Digital Transformation & Innovation• Customer-Centric Solutions• Cross-Functional Team LeadershipPassionate about transforming challenges into opportunities and creating long-term value for customers, stakeholders, and organizations.Executivo sênior com mais de 20 anos de experiência liderando equipes comerciais de alta performance e impulsionando o crescimento estratégico nos setores de energia, infraestrutura e indústria. Atualmente atuo como Diretor de Vendas na Eaton Brasil, liderando operações comerciais em nível nacional com responsabilidade total sobre P&L, entregando crescimento consistente de receita e excelência operacional.Tenho expertise na construção e execução de estratégias go-to-market, desenvolvimento de novos negócios e liderança de iniciativas de transformação digital. Meu estilo de liderança é focado em empoderar times, fomentar a inovação e gerar resultados sustentáveis em ambientes B2B complexos.Principais competências:• Liderança Executiva e Planejamento Estratégico• Gestão de P&L e Crescimento de Negócios• Estratégia Comercial e Desenvolvimento de Canais• Transformação Digital e Inovação• Soluções com Foco no Cliente• Gestão de Equipes MultidisciplinaresApaixonado por transformar desafios em oportunidades e gerar valor de longo prazo para clientes, stakeholders e organizações.
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