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Chris Hardy
Vice President of Commercial Strategy @Parks Hospitality Group
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WORK HISTORY
Vice President of Commercial Strategy @Parks Hospitality Group
Raleigh, NC, US
I lead a high-performing commercial team overseeing sales, revenue management, and digital marketing for a diverse portfolio of full-service, select-service, and extended-stay hotels, including strategy for hotels under development.My focus is on unlocking growth through team member development, expanding market share, optimizing profitability, and creating long-term asset value through collaboration, innovation, and people-focused leadership.
EDUCATION
Keuka College
Bachelor's Degree, Hospitality Administration/Management
Cornell University
Certificate in Strategic Hospitality Leadership
SKILLS
ABOUT CHRIS HARDY
Hospitality executive with a track record of driving profitability, market share growth, and enhancing asset value across diverse hotel portfolios through integrated sales, marketing, and revenue management strategies.Known for building trust and fostering collaboration, I thrive leading cross-functional teams to create high-performance cultures where people feel empowered to do their best work and inspired to achieve more. I am deeply committed to professional development and cultivating environments that encourage innovation, adaptability, and collaboration as guest expectations and technologies continue to evolve.Beyond my day-to-day leadership responsibilities, I am proud to chair the HSMAI Sales Advisory Board, where I contribute to advancing and evolving the sales discipline within the hospitality industry. I am passionate about giving back through thought leadership, speaking engagements, and meaningful connections with students and industry peers—sharing insights, learning from others, and helping shape the future of hospitality.
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