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Craig Mutch

Director, On-premise Channel Development @Corby Spirit and Wine Limited

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2023 — Present

Director, On-premise Channel Development @Corby Spirit and Wine Limited

Toronto, ON, CA

EDUCATION

2011 — 2011

WSET Level 2

Certificate

2011 — 2011

Disney Institute

Business Program

2010 — 2010

Delta Associates

Business Math

1985 — 1988

Sheridan College

Business Administration

2014 — 2015

Ecole hôteliere de Lausanne

Maison Pernod Ricard

2009 — 2009

Delta Fact Based Selling

Certificate

SKILLS

FoodRetailBudgetsBeverage IndustryKey Account DevelopmentSellingCross-Functional Team LeadershipProposal GenerationKey Account ManagementBuilding Strong Business RelationshipsForecastingMarketingCrmMarketing StrategyBrand ManagementBusiness InsightsWine & Spirits IndustryRetail Category ManagementPricingTrade MarketingWineShopper MarketingSales ManagementStrategic NegotiationsCustomer MarketingWine TastingCategorizationAc NielsenCompetitive AnalysisP&L ManagementNew Business DevelopmentSalesMarket PlanningNegotiationSolution SellingGroceryConsumer ProductsDistributed Team ManagementStrategic PartnershipsSales Operations

ABOUT CRAIG MUTCH

I am a senior sales manager who has a proven track record in the beverage alcohol industry with over 20+ years experience, delivering excellent business performance in terms of net sales value and SOM growth. Throughout my sales career I have had the opportunity to service key retail customers, manage people, manage multi unit chain accounts, build the On-Premise business in Canada, manage a dual sales force and manage a Total Beverage Alcohol portfolio. My key strengths are building and developing strong customer relationships and creating well-defined sales strategies.

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