Craig McCormick

Branch Manager @goeasy Ltd.

Calgary, AB, CA

Lead branch operations across both lending (easyfinancial) and leasing/retail (easyhome) functions, ensuring strong sales, portfolio health, and customer satisfaction• Coach, train, and support a cross-functional team to meet and exceed KPIs in loan growth, delinquency control, lease sales, and product fulfillment• Oversee underwriting quality, compliance, and responsible lending practices while managing risk and operational procedures• Drive community outreach, outbound marketing, and business development to generate new customers and expand the branch footprint• Manage inventory, merchandising, delivery coordination, and service standards on the easyhome retail side• Deliver an exceptional customer experience, resolving issues and ensuring a smooth process from application to fulfillment• Achieve balanced performance across both business lines by focusing on sales execution, team development, and operational excellence