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Craig Desoto
Partnership Vice President @United Surgical Partners International, Inc
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WORK HISTORY
Partnership Vice President @United Surgical Partners International, Inc
Nashville, TN, US
Spearhead strategic growth initiatives for USPI centers in collaboration with Operations andBusiness Development leadership.• Cultivate new external physician relationships through data-driven market analysis andinternal/external networking.• Maintain an active pipeline of physician recruits; communicate value propositions and onboardnew physicians.• Execute follow-ups with physicians and practice managers to resolve barriers to growth andimprove engagement.• Delivered over $6M in new physician business in 2024 through recruitment and retentionstrategies.• Present sales reports with actionable insights to drive volume and revenue across markets.• Continued execution of Partnership Manager responsibilities in expanded leadership role.Designed and executed physician prospecting plans to support facility growth targets.• Leveraged business intelligence tools (Trilliant, Pulse BI) to inform strategy and drive decisionmaking.• Coordinated territory-wide business development strategies, leading to budget surpluses in 5 of6 facilities (2021).• Lead successful expansion of total joint programs across six facilities to 300+ procedures in2021.• Partnered with regional and health system executives to align on strategic planning and growthefforts.• Closed key physicians for major M&A projects including Baylor Surgicare at North Dallas, New Salem Surgery Center TN and Baylor Medical Center Frisco the Star.• Recipient of the USPI President Award for outstanding performance.
EDUCATION
Northwestern State University
B.A.
ABOUT CRAIG DESOTO
Driven and motivated marketing and sales professional who has excelled in physician relations, brand awareness, project management, relationship building, community outreach and public relations.
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