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Constantino Nuzzo
Seo Geo Manager @PointClickCare
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WORK HISTORY
Seo Geo Manager @PointClickCare
Lead PointClickCare’s SEO & GEO strategy, ensuring our digital presence ranks strongly in both search engines and generative AI experiences.Drive large-scale keyword mapping and classification projects, aligning high-value keywords to business units, product offerings, and industry solutions.Develop and execute internal linking frameworks, glossary initiatives, and SEO/GEO-optimized landing page strategies to strengthen crawlability and user navigation.Partner with Paid Search, Creative Services, and Content teams to align campaigns and ensure consistent messaging across organic and paid channels.Build and maintain advanced reporting workflows in GA4, Looker Studio, and GSC, surfacing wins, losses, and opportunities for leadership.Advocate for SEO/GEO best practices in the ongoing website redesign, influencing navigation structure, packaging strategy, and site architecture.Create AI-friendly content frameworks and guidelines to help PCC compete in AI Overviews and emerging generative search experiences.Present performance insights and strategic recommendations to the Management Leadership Team, empowering data-driven decisions at the executive level.Develop comprehensive content strategies that align SEO/GEO priorities with business objectives, ensuring content supports both search visibility and buyer journeys.Build and manage a forward-looking content calendar that integrates product launches, industry trends, and keyword opportunities to drive consistent organic growth.
EDUCATION
Maryvale High School
High School Diploma
University of Arizona
Bachelor's degree, Political Science and Government
ABOUT CONSTANTINO NUZZO
As an SEO Manager, I have over 10 years of experience in developing and executing…
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