Colton Ropson
Partnerships - Sales - Brand Marketing
- Role
- Head of Partnerships at Luxee
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Colton Ropson
Media and Brand Partnerships professional with a proven track record of closing six and seven-figure deals, contributing to a $16.4 million revenue track record. Cultivated and maintained strategic relationships with industry-leading brands, including Lionsgate, Hugo Boss, Gatorade, Walmart, MANSCAPED, and other prominent Fortune 500 companies.Data-driven marketing and sales professional with a proven track record of success in full cycle sales (B2B and B2C), strategic partnerships, campaign execution, influencer marketing, product positioning and storytelling.Co-founded Luxee, a wellness subscription brand, and Headline, a dynamic independent consulting firm. Successfully collaborated with thousands of influencers across TikTok, Instagram, and YouTube, resulting in the generation of 100M+ impressions. Resulting in heightened brand awareness- Developed customized marketing campaigns with 170+ brands, leveraging strategic insights and market trends to drive brand awareness, customer acquisition, and revenue growth- Optimized and revitalized a Service-Based client\'s outreach and sales process, resulting in a remarkable $1.1 million in additional revenue within a 90-day timeframe.Grew a SaaS clients customer base by 17x in 6 months, while maintaining an exceptional 21% decrease in customer acquisition cost- Achieved a significant increase in ROAS (Return on Ad Spend) for a client, elevating it from 2x to 3.6x by leveraging a portfolio of UGC creators to create higher- performing content for top and bottom funnel campaigns- Media sales for NBA Allstar weekend, major universities, and international entertainment companies.
Experience
Head of Partnerships
Jun 2018 — Present · Los Angeles, CA, US
Luxee is a lifestyle membership that empowers you to lead improved and healthier lives through product and brand discovery. Our flagship subscription delivers the world\'s top brands\' curated across grooming, wellness, technology, fashion, and fitness to members each season.Established and nurtured strategic partnerships with 250+ renowned brands such as Function, Plunge, Goli, David Protein, Thorne, AG1, Olly, Hugo Boss, Alo, Movado Watvhes, Liquid IV, MANSCAPED, and C4 Energy. These partnerships served as valuable conduits for growth, enabling impactful collaborations and synergistic marketing initiatives.Structured relationships with professional athletes and organizations such as 2x NBA-All Star Andre Drummond and the Philadelphia 76ers (NBA).Manage end-to-end marketing campaigns with professional athletes and thousands of influencers across YouTube, TikTok, Instagram and more, resulting in 100M+ impressions.
Education
The University of Kansas
B.S., Business Management and Marketing
The University of Kansas
B.S., Engineering
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