Colleen Swanger
Vice President, Growth Marketing @Curriculum Associates
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WORK HISTORY
Vice President, Growth Marketing @Curriculum Associates
EDUCATION
The University of Georgia
ABJ, Advertising
SKILLS
ABOUT COLLEEN SWANGER
Innovative and strategic senior global marketing executive with over 20 years of experience leading marketing initiatives for Fortune 500, SaaS and tech companies. Known for transforming digital experiences, optimizing marketing effectiveness, and accelerating pipeline growth. Held senior leadership roles at both enterprise and mid-market companies, delivering award-winning work and reshaping how marketing connects with customers. Specializes in web marketing, AI for marketing, demand generation, paid media, user experience (UX), and marketing operations, with a strong focus on driving revenue and measurable business growth. Proven success building and leading high-performing teams, modernizing martech ecosystems, and integrating AI into marketing workflows to improve performance and efficiency. A collaborative leader who drives innovation, inspires teams, and delivers results. Recognized UX advocate and recipient of the Nielsen Norman Group Intranet Design Award. Tools and Technology: ABMDemandbase, 6Sense, Terminus, FollozeAIAragon, ChatGPT, Claude, Copy.ai, Gamma, Midjourney, NotebookLM, Perplexity, PoeAnalytics/DashboardsAdobe Analytics, Google Analytics, GA 360, Domo, TableauCMS/DXPAdobe, Craft, Drupal, Episerver, OpenText/Teamsite, Sharepoint, Sitecore, Wordpress CRMSalesforce, HubspotEventsCvent, ON24Marketing AutomationMarketo, Eloqua, Pardot Paid MediaGoogle Ads/Display, SA360, DV360, LinkedIn Ads, Facebook Ads, Twitter Ads, TradeDesk, StackAdaptSEOMoz, SEMRush, Brightedge, AhrefsSocialOktopost, Hootsuite, SocialToaster, SprinklrWebsite Optimization and PersonalizationAdobe Target, CrazyEgg, Google Optimize, OptimizelyVideoYouTube, VimeoOtherOneTrust - PrivacyDrift - ChatContent - Pathfactory
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