Megan Hunter

Director of Product Marketing @Curriculum Associates

Responsible for leading the strategy, positioning, and go-to-market execution for mathematics portfolio, driving market awareness, product adoption, and strong district implementations across print and digital offerings. Core responsibilities include:Marketing strategy and execution- Developing and executing comprehensive marketing strategies- Conducting market research and trend analysis to identify emerging opportunities, customer needs, and competitive dynamics- Creating clear, compelling product positioning and value propositions used across sales enablement, campaigns, conferences, and webinars- Serving as a key stakeholder on go-to-market teams, owning defined GTM steps from strategy through launch execution- Monitoring customer feedback, market shifts, and industry standards to inform ongoing product and marketing decision-making- Leading the creation of marketing content, messaging frameworks, and product narratives - Developing materials for conferences, webinars, adoption reviews, and digital campaigns that elevate program visibility and educator engagement- Collaborating with regional teams to support state curriculum adoptions through competitive analyses, state-specific positioning, and executable field plans- Conducting in-depth reviews of math standards and state requirements to ensure alignment of messaging and product strategy- Acting as the competitive landscape subject matter expert, maintaining competitive analyses, and leading internal training on differentiation and messaging.Cross-functional collaboration- Partnering with Product Development to ensure marketing strategy aligns tightly with product features, roadmap priorities, and customer needs- Building strong relationships with Sales, Services, authors, and industry partners to drive consistent, high-impact execution across teams- Collaborating with Regional Marketing to coordinate campaigns, events, and localized strategies for key markets.