Find Unlimited Emails.For Free.
Discover prospects, find their business emails, and build your pipeline with Unifers.
Start for FreeCole McNeil
Data Analyst - Marketing Research @Albertsons Media Collective
Signup · Get unlimited contacts
WORK HISTORY
Data Analyst - Marketing Research @Albertsons Media Collective
Developed and automated advanced SQL scripts that generate innovative audience-level reportingmetrics that segment impressions and buyers across various dimensions- Enhanced ROAS predictive modeling using Databricks to integrate category, audience, and salesvelocity data, increasing forecast accuracy by 50% and enabling more effective optimizations- Designed and implemented a dynamic Power BI dashboard to streamline internal benchmarking,enabling real-time performance tracking and analysis- Uncovered $50M+ in incremental revenue by identifying a critical audience targeting gap,eliminating wasted impressions and optimizing campaign efficiency- Built foundational datasets for a Marketing Mix Model, supporting strategic decisions on investment decisions and product prioritization.
EDUCATION
Saint Louis University Madrid
Bachelor of Science - BS, Mathematics
Saint Louis University
Bachelor of Science - BS, Mathematics
ABOUT COLE MCNEIL
Growth-focused data analyst with 4 years of experience in marketing analytics for CPG brands, supporting ROI analytics and strategy for over $150M in annual ad spend. Experienced in delivering client-facing analytical consulting while leading internal end‑to‑end GTM product development initiatives that accelerate business growth. Known for bridging technical and business teams, turning complex data into clear insights and partnering cross‑functionally to drive aligned, data‑driven decisions.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.