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(Media Strategy) Marketing Coordinator @Roku
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WORK HISTORY
(Media Strategy) Marketing Coordinator @Roku
Santa Monica, CA, US
Spearhead media campaign development for Roku Original\'s by championing go-to-market strategies for leading titles on The Roku Channel and Howdy by Roku• Own asset delivery, terms, and allocation in-platform and across external partners and agencies• Collaborate with key stakeholders to develop advanced targeting strategies, resulting in 500+ million impressions on various platforms for select titles on The Roku Channel and Howdy by Roku• Present data reporting and campaign insights to executive leadership to help shape future marketing initiativesTitles: Die Hart with Kevin Hart, This Time Next Year, X-Games Aspen 2025, Apple TV+ on The Roku Channel (Severance Season 2), Morimoto Sushi Master (Season 2), This Old House, Dime Como Hacerlo, RedBull FAST Channel on The Roku Channel, Honest Renovations: Holiday (Season 2), Disney\'s Christmas Day Parade on RokuRoku is the #1 streaming platform in the United States, Mexico, and CanadaThe Roku Channel is the #1 (AVOD/FAST) ad supported streaming/entertainment service in the United States boasting 120 million usersRoku currently holds 90 million active accounts, with a platform engagement rate of 31 billion hours
EDUCATION
UC San Diego
UCSD Entrepreneurship and Innovation Executive Training Program
Francis Parker School
High School Diploma
The School of The New York Times
Certification
University of Wisconsin-Madison
Bachelor of Science - BS
ABOUT COLE UNTIEDT
Proficiency: Adobe InDesign / Adobe Creative Suite, AirTable, AgoraPulse, Asana, Canva…
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