Cole Reutter
Lead Client Partner @Pinterest
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WORK HISTORY
Lead Client Partner @Pinterest
Scale $22.5M enterprise revenue portfolio, leading complex commercial partnership and multi-line-of-business (LOB) technical sales cycles for Fortune 20 client, Lowe’s Home Improvement. Hold full P&L responsibility across core enterprise media partnership and Lowe’s Media Network- Enable sustained enterprise and RMN growth, collaborating cross-functionally with product, marketing, technology, legal, engineering, sales, and data teams to close critical platform gaps and drive adoption of incubator solution- Maintain cohesive GTM strategy as team account lead, securing alignment across high-level client and internal stakeholders on pricing adjustments and product offerings- Optimize full-funnel advertising programs by recommending data-backed campaign opportunities, including GTM strategy and innovation roadmaps, managing robust pitch pipeline from prospecting to programming readiness.Select Achievements- Generated 24%+ YoY revenue, including 110% expansion of retail media network, by advocating for new budgets, scaling emerging products, and restructuring performance media strategy in highly saturated, stagnant market- Strengthened core enterprise advertising by rearchitecting always-on media programs and introducing AI-powered configuration features, leveraging performance diagnostics and experimentation frameworks- Transformed account by mobilizing Challenger sales methodologies, cultivating trusted relationships, leading insightful pitches, and challenging status quo assumptions in FY25 following period of significant restructuring- Forged nascent, triple-digit revenue stream by delivering first-to-market SKU-level and attribution reporting solutions, requiring deficit identification and cross-functional build to integrate API routing capabilities.
EDUCATION
Washington and Lee University
Bachelor of the Arts, Double Major in Art History and Mass Communications
SKILLS
ABOUT COLE REUTTER
As an enterprise sales leader with nearly two decades of success driving revenue growth within complex, multi-stakeholder organizations, I cultivate enduring, trust-based relationships through strategic insight into what motivates customers. From tech, retail media to emerging AI solutions, I focus on helping brands solve meaningful business challenges while positioning my organization as an indispensable partner.Strategic relationship building sits at the center of my work. I excel in enterprise environments with diverse stakeholders spanning media, retail, product, and executive leadership, as I merge competing priorities into unified growth strategies. My work at Pinterest has been defined by rebuilding delivery confidence, aligning internal and external teams, and defining a shared vision for long-term customer value. In high-stakes environments, I’m willing to address difficult conversations directly, surface risks early, and advocate for decisions that protect both client and company interests. Whether navigating sensitive product integrations or aligning siloed cross-functional teams, I’m grounded in preparation and data. That steadiness builds trust, de-risks decision-making, and ensures initiatives are aligned with broader business objectives.Curiosity fuels my ability to solve complex problems. I am energized by understanding and translating customer pain points into scalable solutions, particularly in the evolving worlds of retail media, SaaS, and AI-driven technology. I’m especially interested in how AI can transform product discovery, streamline customer experiences, and unlock new monetization pathways for brands. By pairing commercial acumen with thoughtful questioning and close collaboration with cross-functional partners, I shape strategies that meet stakeholder needs and drive customer business goals. At a time when automation is accelerating, human connection remains at the heart of successful enterprise partnership, and relationship building - both internally and externally - is my favorite part of my job. I harness the independence of a self-starter, the curiosity to align with the mind of the customer, the discipline to exceed ambitious revenue goals, and the commitment to building culture and capacity within teams.
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