Cole Greer

About Cole Greer

I’m a growth-focused sales leader and marketing operator who partners with home service contractors to build a predictable pipeline and profitable jobs. There’s nothing better than watching clients hit their goals and knowing the strategy, execution, and coaching we provided helped get them there. That’s what gets me up in the morning.Today I serve as President of Easyfish Marketing, where we translate digital strategy into measurable outcomes—more qualified calls, booked jobs, and repeat customers. My approach blends outbound discipline with performance marketing fundamentals: clear ICPs, compelling offers, tight CRM hygiene, and campaigns built for ROI—not vanity metrics. I’m especially passionate about local home-service businesses and the practical levers that move them forward: Local SEO, PPC, high-converting websites, and reputation management.I earned my B.S. in Marketing from East Carolina University (2019) with a 3.92 major GPA. As a leader, I value transparency, accountability, and a hands-on, owner\'s mindset. If you’re aiming to turn digital spend into real revenue—and want a partner who treats your business like their own—let’s connect.

Experience

1. President

   Easyfish Marketing

   Jan 2021 — Present · Hickory, NC, US

   Owns operational oversight across all departments of the company-Create strategies and processes to accomplish company financial goals by running prediction models with realistic outcomes and ensure the bottom line is protected- Identify, create, and implement robust operating systems and fulfillment SOPs to increase efficiency and scalability-Developed a performing sales program and team from the ground up-Developed employee training programs for fulfillment and technology departments -Built and structured a high-performing product offering alongside my brilliant team-Built out a fulfillment supply chain to ensure high-ticket projects are completed in a timely manner-Create strategies for high-conversion lead funnels, inbound lead marketing, and outbound sales methods-Hire and delegate responsibilities to all departments of the company-Facilitate reseller/ white label partner relationships

Education

• East Carolina University

  Bachelor's degree, Marketing

  2015 — 2019

• East Carolina University - College of Business

  Bachelor of Science, Business Administration, Marketing

  2015 — 2019