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Denise Cohen
Head of Brand & Customer Engagement @Auckland War Memorial Museum
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WORK HISTORY
Head of Brand & Customer Engagement @Auckland War Memorial Museum
Auckland, NZ
I\'m helping to deliver the ambitious goals of the Auckland Museum. Specifically I\'m responsible for giving life to the Auckland Museum brand onsite, offsite and online. I am focussed on generating awareness of the Auckland Museum\'s offer to drive visitation and engagement. It\'s an exciting time as the gallery spaces and retail offering are going through a transformation.
EDUCATION
University of Auckland
Dip Bus, Marketing
Auckland University of Technology
Diploma in Advertising
ABOUT DENISE COHEN
I have a legacy of leading great brands, complemented with a rich history of community participation and leadership. My expansive business know-how in organisations of substance, enables me to look beyond the walls of any organisation I’m involved with. In short, my ambition, belief and courage results in brand and sales improvements. I am skilled in navigating teams in challenging and complex environments and I bring to wherever I work wisdom from media, finance, retail, services, B2B and FMCG environments. Experienced in- Content strategy, development and execution (2 years)- Brand creation, development and management (20+ years)- Marketing strategy and planning (15+ years)- Advertising strategy along with media and creative management (20+ years)- Database marketing including CRM, loyalty, acquisition and retention (7 years)- Sponsorship leverage, from both an acquisition and portfolio management perspective (16 years)- Experiential and event marketing (16 years)- Governance (4 years)- Stakeholder management Sector experience in- Media - FMCG - Retail - Financial services - Pharmacy - Travel - QSR - Petcare - Charity - Start-up - Agricultural and industrial - B2B - Social enterprise - Arts & Culture
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